However failure is the most important teacher we have – as it is real life evidence of what worked and what did not. Most successful people have a long litany of failures before achieving success. The key is their lessons and learnings that they absorb from failure.

• Mark Zuckerberg had multiple failed start ups before Facebook
• Lincoln lost scores of elections before he started winning
• Usain Bolt in his first Olympics was not even in the final finishing line image, failing badly
• Gandhi’s first 15 years of agitation and protest did not have any impact on the British

Key is to remember the taste of failure.

To reflect over what happened, why it happened and what were the lessons from failure.

Then write it down and record the lessons.

Should you have planned better 

Did you need a better partner or partners

Did you miss addressing a key gap in your proposal

Were you persistent enough

Did you listen to the other side

Were you too stubborn to find a conclusion

Record it . write it down. Absorb it in your mind.

The taste of failure is painful. That’s why once u remember it you don’t forget.

Edison failed 1000s of times before getting the bulb right. Each time it didn’t work was a lesson in what not to do and hence what do try next.

Failure is but a milestone on the inevitable journey to success.

Remember the taste of failure. It will take you to the sweet nectar of victory.